How long should my business website last ? is a question that most business owners repeatedly ask themselves. Just like most other things, it depends because a lot of factors come into play when determining the lifespan of a website.The lifespan of a website can be affected by either having ongoing Website Maintenance or by complete regular website rebuilding.
Ongoing Website Maintenance
Ongoing website maintenance is a gradual way in which you can increase the lifespan of your website. This doesn’t cost a lot of money initially because all of the website upgrades and improvements are done gradually over a period of time. One of the major pros of gradually updating your website is that all the latest trends are gradually incorporated into the website without investing a lot of money. The lifespan of a website seems limitless if you gradually upgrade it over time.
Complete Website Rebuilding
This is the most common type of upgrading websites among businesses or website owners. Businesses will experience user complaints or no return of investment before they decide to completely rebuild the whole website. Even though it seems cheaper to upgrade your website in this manner, it is not encouraged because your website will always seem to be missing something.This type of website update will usually require you to update your website every one to two years because of the huge change that can occur in web design trends over a small period of time.
The frequency of website upgrades will most likely be based on the type of business you have and what seems to be working for your business. A business website should increase the revenue of your business, customer satisfaction and as a business owner you should always work on improving your website to achieve the aforementioned results. You are less likely to overspend by focusing on results as you upgrade your website.