How important are website updates and maintenance?

Website maintenance and updates are equivalent to nurturing a baby, you need website maintenance and updates to get the most out of your website. Regardless of the size of the website, it needs regular maintenance and updates in order maintain search engine rankings, security and to keep up with the latest trends.

Search Engines

Frequent updates mean good search engine optimization because google web crawlers are constantly searching for newly updated web pages to rank. Unupdated websites with little to no maintenance will easily be outperformed in terms of ranking by websites that are regularly maintained. The more content you add to your website, the more keywords your site will rank for. Frequently adding new content to your website using articles or blogs allows you to use numerous keywords to attract visitors.


An outdated website risks getting hacked whether it is an e-commerce website,business or personal website. Updates will improve or fix any security loopholes that hackers might try to exploit to gain access to your website. Hackers don’t just target websites of big companies but will hack any website that is vulnerable. Hackers  hack websites to either deface it, spam it, phishing, content injection or to intercept information such as credit cards or addresses.

Latest Trends

Your website is a direct representation of who you are as a company so as your business grows so should your website.Design wise, Every now and then new and effective ways of displaying content for better conversion rates are discovered and businesses should be willing to implement them. A website also has to be visually appealing compared to your competitors website and the way to do this is by keeping up with the latest web design trends which are changing dramatically over a short period of time.


If your website goes without any maintenance or updates for more than 30 days then you are not only taking a risk but you are also not getting the maximum potential of your website. Having a regularly maintained and updated website will definitely improve your website’s performance and help grow your business.

It’s best to call a professional whether you think you need a website updates and maintenance. Call Efficient Marketing Solutions on 888.269.0404 to schedule a free consultation and see how we can help you with your website updates and maintenance.

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