This days everyone is rushing towards the online business. If we study the previous two decades, we will witness that the business environment has changed much. Gradually all the businesses are adopting the automation for running their activities with care and perfection.
A website is fruitful only if you are able to boost it with the traffic. More the people interact with your business through the website, more will be the outcome. When we talk about the traffic generation or boosting traffic to your website, we come across two methods which are accepted worldwide. These two basic options are Search engine optimization and pay per click, commonly known as SEO and PPC.
HOW DOES IT WORK?
PPC, pay per click.
For using the traffic on your website, Google Adwords provide you an advertising program known as pay per click. This program is also provided by others like Yahoo, WordPress, and other sites. They offer you an ad placing on their sites pay you on the basis of the clicks by the viewers.
SEO, search engine optimization
The other way, alternative to the PPC is Search engine optimization. This method is basically a natural way of bringing traffic to your website, it is for free but takes a lot of time in generating the traffic. Here you practice the best possible ways of optimization of traffic on your website. This is considered a natural way because you don’t need to pay any fee for it. It requires time and efforts.
WHICH WAY IS BETTER?
Here arises a question, which way is better for boosting a website traffic? This is basically an open-ended question. Different people will answer you in different ways as per their experience. Here we are going to highlight its answer on the basis of the facts which are evenly accepted by most of the people.
Basically, the choice is made on the basis of your need and budget. If you want the quick results and you are even ready to pay for it, then you are the one who is bending towards the pay per click. But if you are having a beginning budget and you are ready to pay the time and efforts, then you may optimize your website through SEO.
Now we are going to discuss the scenarios in which you have to decide which one is better, the pay per click or the search engine optimization.
SIZE OF THE BUDGET
When you are choosing between SEO and PPC, the first thing that we need to determine if the budget size. We need to find out that how much budget is your business having for the advertisement purpose. Ideal budget is $10 per day, neither too high, nor too low. But if you are low on your budget scale then you need to practice the free methods of search engine optimization.
As compared to the PPC, SEO is slower in generating the results. So, if your business nature is fast and rapid then you must spend some money and try the pay per click method. One of the other weakness in SEO is the change in algorithms which occurs from time to time. This can suddenly push your website down which is on the higher rank, so if the paid method is used when you are assured that yurt website won’t fall down.
CALCULATE THE CPCS IN YOUR INDUSTRY
When you are designing a budget for your advertisement, then just have a look, what others are paying for advertisement. You are enabled in the PPC to calculate the cost per click, this will help you in bidding while paying for the keyword. Sometimes this cost is much, so for the beginners, it is not possible to afford it, for those SEO proves as a better choice.
COMPATIBILITY OF THE SERPS
This determination must be made by you, that how much your keyword is compatible, to check this you might enter your keyword in the Google external keyword checker and it will show you the competence of your keyword. If you are running in a competitive industry, then it is impossible to reach out to a certain keyword for free. Because most of them are authorized by the giants which could be accessed only after paying for them.
There are no hard and fast rules in choosing the methods of boosting traffic. Choose it wisely as per your need and budget. Or even you may try a mix of them if needed.